BUSCH | CAR 2 CAN
We turned a racecar into cans of beer.
To celebrate 40 years of Busch’s ties to NASCAR—and their return as The Official Beer of the sport—we cut, melted and molded Kevin Harvick’s #4 Busch car to create 40 collectible cans of beer.
During the Daytona 500, fans could win a can by answering NASCAR trivia questions on Twitter with the #Car2Can. Responses flew in, making the contest hashtag trend above the race itself.