MARQUES GARTRELL EXECUTIVE CREATIVE DIRECTOR               HOMECONTACT
BUSCH | REFRESHMENT CHALLENGE











We conducted a blind taste test, without letting people drink.

The iconic sound of BUSCHHHHH dates back for decades. And while Coors Light claims to be the world’s most refreshing beer, blindfolded drinkers know which beer sounds more refreshing before they even take a sip.  

We even blurred our product so viewers at home could play too.
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