MARQUES GARTRELL EXECUTIVE CREATIVE DIRECTOR               HOMECONTACT
DIRECTV | MARIONETTES




We nearly divided a family over cable boxes with no wires.

You’d think everyone in your family would appreciate DIRECTV getting rid of wires in your home. Unless of couse your wife, son and father-in-law were marionettes, then it causes for a bit of drama.

Some consumers found the ads funny, some found them sexist, others created weird fan fiction around the marionette wife. The internet is a weird, weird place.

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