FRUIT SNACKS | FRUITSNACKIA
We invited kids to play with their food.
FruitSnackia is unlike anything kids have ever seen before because everything
in the world, from the creatures to the road signs, is completely made of Fruit Snacks.
FruitSnackia has a homemade and handcrafted feel, as if kids molded this place and
these characters while playing with their Fruit Snacks. It feels like an outrageously
fun place made by kids for kids.
Anything can happen and everything tastes great in FruitSnackia.
To sell the campaign we did an exploration of the concept including: characters, expression sheets, TV scripts, and extensions of the story.
Here's a sample of the 100+ page book we made.
