NFL | RALLY
We rallied fans from weeks out until the final quarter of the Super Bowl.
You may be familiar with fans all screaming in concert before a big play in a football game to pump up their team.
You may be unfamiliar with how unpleasant that can be after 10 hours of casting callbacks.
Yet and still we made some fun SuperBowl spots with a few suprise cameos throughout (yes, Keyboard Cat was actually a Panthers fan, RIP).
Starting a week prior to the game, we released a blind teaser to seed the Super Bowl spot.
Throughout the first three quarters of the Super Bowl we ran a few more celebrity teasers to pique the audience's interest leading up to the beginning of the 4th quarter when the full :60 would air.
In the final slot of the commercial break leading into the 4th quarter, the spot premiered. It also aired inside The University of Phoenix Stadium to pump up the Super Bowl crowd as coverage returned to the game.