NFL | WE

We followed fans hopes through a season.

According to research, sports teams are an expression of a fan’s sense of self. Strong enough so that fans often uses the word “we”; as a literal confusion in the brain about what is “me” and what is “the team.” Unconsciously fans mirror the feelings, actions and even hormones of the players. Self-esteem rides on the outcome of the game and the image of the franchise.

As a Phillly fan…I’ve had a lot of disappointing “wes” in my life.