STAND UP TO STAND YOUR GROUND
We spoke up when others couldn’t.
After seeing the injustice of the not-guilty verdict in the Trayvon Martin shooting,
a three person creative team crowd-sourced funds to create a PSA.
We raised only five thousand dollars to make it, and shot it ourselves with the help
of some friends in the industry. We used the real 911 calls made by people in the area
on the night Trayvon Martin died in the video.
"Stand Up to Stand Your Ground" was made in 2 weeks, from crowd-sourcing to finish.
It was only posted on YouTube and had no other media buy, but the video went viral.
Within a week it garnered 364 million media impressions, appearing on all of the major
news networks and written up in dozens of sites.